Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

Conference Theme – “Creating Value in a Global Marketplace” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Ethics, Social Responsibility; Excellence in Marketing Education and Innovative Teaching; International-Multinational...