In 2017, our workshop topic reflects the context of culture. “The challenges of culture!”—indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of different...

The Forum invites an international scientific audience from management, economics, engineering, marketing, policy, sociology, social psychology, information management, system modeling, and any other scientific field with interest in the subject to submit proposals for presentations and to...