Topics: - Understanding Customer Choices - Metrics & Marketing Strategy - New Product Innovations - Maximizing Brand Performance - Competitive Marketing Strategies - Marketplace Impact

Topic: any aspect of advertising (theoretical, practical, methodological, empirical, or philosophical)

Papers and panels cover a wide range of fields that impact on the Austrian paradigm, including: monetary theory; international trade; money and banking; methodology; history of thought; economic history; business cycles; geography; interventionism; literature; political philosophy; philosophy of...

Event Highlights; - Learn what authentic Executive S&OP is and how it works - Learn how to assess gaps between your company’s current performance and how Executive S&OP is used by “best practice” companies - How S&OP enhances teamwork among the executive and management teams

The Customer Connections Conference is APPA's annual meeting for utility professionals in the areas of: Customer Service • Key Accounts • Public Communications • Marketing • Energy Services.

Topics: - Advertising/Direct Marketing/Promotion - Consumer Behavior/Marketing Research - Marketing Education and Pedagogy - Marketing Strategy/Global Marketing - Nonprofit & Public Sector Marketing - Travel/Events/Sports/Hospitality/Entertainment Marketing - Retailing and Retail Management -...

The goal of the conference is to bring together top researcher-scholars in a single-track conference that enables theoretical understanding of each area and that fosters dialogue on their potential inter-relationships and boundaries as antecedents to brand behavior, particularly as it might...

Topics: Art and Culture; Competition, Trade, and Comparative Advantage; Consumer Vulnerability; Credit Markets and Banking; Development – Economic; Development – Sustainable; Development – Urban; Disaster Recovery; Environment; Ethics, Corporate Social Responsibility, and Distributive...

Workshop topics include, but are not limited to: * Diffusion of new products * Managing Brand equity * Emerging patterns of consumer behavior * Market segmentation issues * Country selection issues * Product positioning and line-extension * Viral marketing * Social marketing and Web 2.0 issues *...

Papers and panels cover a wide range of fields that impact on the Austrian paradigm, including: monetary theory; international trade; money and banking; methodology; history of thought; economic history; business cycles; geography; interventionism; literature; political philosophy; philosophy of...