The AM 2010 Conference Committee invites submission of competitive papers, working papers and posters for the 2010 Conference. All papers and proposals should attempt to link to the overall theme of Transformational Marketing although generic marketing submissions will also be accepted.

The major objective of this workshop is to probe the enhancement of consumer research by providing evidence and theoretical inspiration from non-Western contexts for a more reliable and inclusive body of knowledge. Given the low number of publications on consumer research in non-Western...

The Department of Marketing has chosen “The Six Senses – The Essentials of Marketing” as motto for the conference in 2010. Marketing starts and ends with the senses. Customers express their, identity, feelings, thoughts and motivations influenced by current and previous sensory experiences...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...