Theme: EMPOWERING THE PUBLIC: Management Development Implications of Further Public Services Reforms in Personalising Services, and Applying New Management Tools to Create Public Value [gemäß den Informationen des Anbieters - according to site editor's information] The web site is no longer...

The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...