The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...

The Workshop will cover both theoretical and empirical aspects. It will have both invited and contributed papers. Papers presented must be characterised either by an innovative theoretical content or by a pertinent and conclusive empirical study. Methodological studies are particularly welcome...