The theme for this conference is therefore making businesses, people and systems interoperable and adaptive in highly interconnected and changing contexts. Research contributions for the conference will be on aspects and future directions in business informatics research with respect to the...

Conference Theme – “Creating Value in a Global Marketplace” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Ethics, Social Responsibility; Excellence in Marketing Education and Innovative Teaching; International-Multinational...

The aim of the conference is to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference is 'Marketising, Marketing and Higher Education'.

The McMaster World Congress (MWC) is an international business conference which has provided a collaborative framework bringing together academic researchers, business practitioners, management students and global thought-leaders to present, discuss and review the latest issues, trends,...