The purpose of the conference is to encourage dialogue across fields of marketing research, strategy, consumer behavior etc., in a critical and efficient way, concerning international, regional and/or national levels, both in lucrative or non-lucrative organizations or domains. The conference...

Conference Theme – “Creating Value in a Global Marketplace” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Ethics, Social Responsibility; Excellence in Marketing Education and Innovative Teaching; International-Multinational...

The aim of the conference is to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference is 'Marketising, Marketing and Higher Education'.