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Conference Theme – “Creating Value in a Global Marketplace” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Ethics, Social Responsibility; Excellence in Marketing Education and Innovative Teaching; International-Multinational...
Persistent link: https://www.econbiz.de/10005874600
The aim of the conference is to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference is 'Marketising, Marketing and Higher Education'.
Persistent link: https://www.econbiz.de/10005874614
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