The conference theme is "Thriving in a New World Economy" From newspapers to trade publications to scholarly journals, articles abound addressing issues of doing business in a new world economy. We, as international business scholars and, in particular, international marketing scholars, should...

Conference Theme – “Marketing in Transition: Scarcity, Globalism, and Sustainability” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Entrepreneurship and Small Business; Environmental Issues in Marketing; Excellence in Marketing...

The purpose of this conference is to define new key areas of exploration in the marketing field and to further existing research. Consistent with a global approach to input, substantial international involvement is sought in hopes of enriching the discipline through the viewpoint of scholars and...