We invite extended abstracts in all areas of Marketing.

The Conference aims to have intellectual discourse on issues related to international trade and finance and provide platform to the researchers for communicating their views on their intellectual standing of empirical research in international economics. The main thrust areas of the conference...

The International Conference on Marketing and Business Strategy (ICOMBS) in this third year has been dwelling on issues concerning Marketing and Business Strategies. By inviting research papers and Case studies on topics related to the two broad areas (Marketing and Strategy) ICOMBS has become...

Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing...

Conference Sub-Theme(s): - Impact of Globalization of the growth of consumerism in India - Consumer behaviour in the light of Globalization - Creation of awareness on Consumer protection & rights - Empirical research on Consumerism / Consumer behaviour / Consumer rights - Impact of marketing on...

Broad areas: - International trade - International commerce & business - International Marketing - International financing - International Accounting - International Business Environment - International taxation - International Insurance & Banking services - Role of IT & E-Commerce in...

Conference Tracks: - Retail Management - Consumer Behavior - Marketing Strategy - Sales Management - Brand Management - Supply chain Management