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15th World Marketing Congress Open for Business - Academy of Marketing Science

2011-07-19–2011-07-23 - Reims, Reims Management School (France) - Academy of Marketing Science; Reims Management School

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Persistent link: https://www.econbiz.de/10008688388

40th Anniversary Conference of Academy of Marketing Science

2011-05-24–2011-05-27 - Coral Gables, Florida, Biltmore Hotel (USA) - Academy of Marketing Science

The theme for the 40th celebration conference – The Sustainable Global Marketplace – is a play on words that befits AMS and the marketplace in which we operate as marketers. Sustainability represents the longevity and, by extension, importance of AMS in the marketing profession, and...

Persistent link: https://www.econbiz.de/10008688372

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)