The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture...

Focusing on Intra-EU mobility, this seminar explores the patterns, rights, and opportunities of skilled migrants to the UK. In addition, drawing on both quantitative and qualitative data, the seminar also explores the barriers or obstacles which may continue to impact on the mobility of skilled...

The Centre for the History of Retailing and Distribution invites conference proposals that explore retailing and / or distribution from a historical perspective. Papers focusing on all historical periods or geographical areas and based on any methodological and disciplinary perspective are welcome.

Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances...

Academics, especially feminist scholars, have long explored this history and the relationship between women and the journals that target them, but in recent years this interest appears to have declined. ‘Women in Magazines’ seeks to reassert the importance of magazines, in Britain and...

The special theme for our conference will be “Transformative research in product and service innovation”. Research impact is high on the agenda and we invite research that makes a difference, advancing the field of product and service innovation and creating an impact on stakeholders. We...

The doctoral workshop is an integrated part of the IPDMC conference. To stimulate academic scholarship, discussions of ideas and dialogue among students and researchers from different countries, in the field of Product Development Management research, we would like to invite doctoral students to...