The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

EMAC 2015 THEME: COLLABORATION IN RESEARCH Academic research in marketing is increasingly financed by large institutions and governmental organizations. Often, bidding for these projects requires research teams to form networks that cross academic, business, NGO – and national – boundaries....

The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...