The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

The key theme of Longevity 11 is "The Advantages and Disadvantages of Indexed vs Indemnity Longevity Hedges". The ageing population and increases in longevity have drawn attention to the management of longevity risk in pension funds, life insurers and health insurers. Governments face the...

Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture...

The conference is an action of the TRIGGER project (TRansforming Institutions by Gendering Contents and Gaining Equality in Research). This interdisciplinary conference seeks to map out a comparative international approach to the place of women in different academic disciplines, but also within...

The International Marketing Trends Conference is an ideal platform to find out more about how the new consumers think and behave, how they react to the various media profiles and campaigns, where they search for information on the products and services, what values companies should develop and...