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The papers may cover any topic within the field of marketing.
Persistent link: https://www.econbiz.de/10011447861
Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).
Persistent link: https://www.econbiz.de/10011447863
Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...
Persistent link: https://www.econbiz.de/10011385241
Tracks: - Marketing research - Marketing strategy - Consumer behavior
Persistent link: https://www.econbiz.de/10011385240
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