Theme: “Cities and regions in a changing Europe: challenges and prospects” The core theme of the conference is devoted to the new challenges that cities and regions are facing in the changing European landscape. The aftermath of the economic crisis has created a completely new environment...

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...