Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

A conference on economic policy in the times of COVID-19, with special emphasis on monetary policy in Advanced and Emerging Market Economies. The main purpose of the conference is to stimulate the discussion of research on current monetary policy issues, including its interactions with other...

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...

The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historical significance of Edinburgh as the birthplace of the ‘Scottish Enlightenment’, an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific...

The aim of the conference is to facilitate the exchange of research ideas and results across a range of fields, including the economics of the household, labour economics, public economics, demography, and health economics.

Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

ESPE is Europe’s leading research society in population economics and fosters academic exchange around important socio-economic issues such as: (1) drivers of social inequality, (2) children’s outcomes, (3) integration of immigrants in the labour market, (4) well-being and health, (5)...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...