Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Key Topics: The fundamentals of Knowledge Management; Knowledge Management in the Organisation; Knowledge Innovation; Intellectual Capital; Knowledge Management Systems; Knowledge Management in Practice; Knowledge Sharing; The Knowledge Economy; Knowledge Dynamics. Mini Tracks: - New Challenges...

Key Topics: Frameworks for conceptualising IC, KM and OL; Managing IC, KM and OL; The knowledge economy; Intangible assets and tacit knowledge; Analysing big data.

As technological advances call for more interdisciplinarity and collaboration in marketing research, we invite papers that challenge the status quo in marketing research in the transitional markets of the New Europe. This includes papers on a wide variety of topics such as: marketing management,...

Key Topics: Management of innovation; Economics of innovation and entrepreneurship; Innovation and entrepreneurship for educators; Innovation and entrepreneurship in business; International innovation and entrepreneurship; Social innovation; Innovation and entrepreneurship in minority...