Tracs: - Business to Business, Distribution and Sales Management ; - Consumer Behaviour ; - Digital Marketing and Social Media ; - Social Marketing, Macromarketing and Public Policy ; - Marketing Analytics, Methods and Modelling ; - Advertising and Marketing Communications ; - Marketing...

The ANZMAC Doctoral Colloquium (DC) is for students at all stages of their doctoral research. It offers marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; receive feedback on their work; and network with peers, leading marketing...

Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and...

The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This conference has been cancelled.

The theme of this conference - Winds of Change - challenges marketers to address global issues, such as those above, and more. We therefore encourage scholars to submit insightful (opinion, conceptual, theoretical or practical) research which investigates the effects of change on policy makers,...