Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

This conference has been cancelled.

The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historical significance of Edinburgh as the birthplace of the ‘Scottish Enlightenment’, an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific...

Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...

The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...

The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and...