The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...

The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories: - Organizing for product development - Knowledge and IT resources in PD - Product development strategy and performance - Leadership and creativity in PD -...