The question of embeddedness has been recently raised to become one of the widely discussed issues of various contemporary social sciences. Embeddedness can be broadly understood as the degree to which individuals or organizations (firms, groups) are enmeshed and entangled in a given social...

Topics: - Advertising / Marketing Communication Issues - Buyer Behavior - Conceptual and Theoretical Papers - Supply Chain Management / Pricing - Market Orientation and Relationship Marketing - Marketing in International and Cross Cultural Environments - Research Methodologies /Empirical...

The aim of the conference is to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference is 'Marketising, Marketing and Higher Education'.

TOPICS: • Advertising / Marketing Communication Issues • Buyer Behavior • Conceptual and Theoretical Papers • Supply Chain Management / Pricing • Market Orientation and Relationship Marketing • Marketing in International and Cross Cultural Environments • Research Methodologies...