The theme of this conference - Winds of Change - challenges marketers to address global issues, such as those above, and more. We therefore encourage scholars to submit insightful (opinion, conceptual, theoretical or practical) research which investigates the effects of change on policy makers,...

The ANZMAC Doctoral Colloquium is for students at all stages of their doctoral research. Consistent with the overall theme of ANZMAC 2019 (Winds of Change), the colloquium aims to provide doctoral students with an understanding of the contemporary challenges in marketing and an opportunity to...

Recent developments have propelled discussions on what firms, governments and private individuals are doing with data on consumers’ clicks, mouse scrolls, downloads, movements, and purchases. These discussions are happening simultaneously in several parliaments, courts, boardrooms and homes....