The conference theme of 2019 is: “Tackling the underlying neural and psychological mechanisms of human economic decision making” Topics preferably combine problems in economics, psychology, and/or neuroscience, and include (but are not restricted to): - Linking choice data and decision...

Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

The conference theme of 2014 is: “Neuroscience of Cognition, Communication, Economic Decision Making, and Marketing: Innovation through Collaboration” Manuscripts should combine concepts from neuroscience and/or psychology with problems in economics, business, management, marketing, or...

Under the theme of "Engaging With Our Future", ANZMAC 2013 will feature conceptual and/or empirical works that advance and challenge marketing theory and practice.

The 2013 ANZMAC Doctoral Colloquium is open to enrolled doctoral students who are at any stage of their doctoral training. Entry will be competitive as the colloquium will be limited to 48 student participants. Doctoral students will submit and present some aspect of their doctoral work and...

In recent years, major changes have taken place in the retail banking sector. The customer relationship has once more come to the forefront in terms of priorities. Issues such as customer retention, customer loyalty and communication are more important than ever for building future success. This...

In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial...