Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

Conference theme: Internationalisation, International Entrepreneurship and the Emerging Markets. Tracks: 1. International Human Resource Management & Global Mobility; 2. MNEs & their Subsidiaries; 3. International Entrepreneurship; 4. Networks, Alliances & Inter-firm Relations; 5. International...

Topics: Business and marketing strategies; Case studies; Communication and media; Consumer preferences and wine buying behaviour; Sensory preferences of consumers; Distribution channels, retailing; E-commerce; Emerging markets; Entrepreneurship and family business; Financing and accounting;...