The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...

Conference Theme: ‘Doing More with Less’ A decade after the millennium, the time is ripe to pause and reflect about the past and the future that lies ahead. In a time of climate change, turbulent global economies, scarcity of resources and changes in consumption patterns, ‘Doing More with...