This seminar helps early stage PhD candidates design their research project. In particular, participants will: - acknowledge process, philosophical, and methodological ambiguities in their research; - understand the interplay between theory, method, data, rhetoric, and authorship in their...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Relationship Marketing as a philosophy and a set of practices is now widely accepted by both academics and practitioners. However, it can be argued that it has still not become the dominant underpinning platform upon which organisations plan and implement their marketing strategies. The focus of...