The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

Conference Theme: "The Day After – Inspiration, Innovation, Implementation" Tracks: - Advertising, Promotion and Marketing Communications - Business and Network Marketing - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in...

The colloquium will be held in Ljubljana immediately prior to the EMAC Conference 2011. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...