EMAC 2015 THEME: COLLABORATION IN RESEARCH Academic research in marketing is increasingly financed by large institutions and governmental organizations. Often, bidding for these projects requires research teams to form networks that cross academic, business, NGO – and national – boundaries....

The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

Conference Theme: Paradigm Shifts & Interactions Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation,...

The colloquium will be held in Valenciaimmediately prior to the EMAC Conference 2014. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...