Proposals may cover any topic within the field of marketing.

This industrial organization academic meeting is embedded into our long-time LCBR European Marketing Conference. We invite economics researchers classified as “L” according to the JEL classification to add a new and important dimension to our longstanding marketing conference.

Conference Theme: "Marketing to Citizens. Going beyond Customers and Consumers"

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...