The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective...

It is anticipated that many of the participants will focus on economic and financial dimensions of the complex globalization process -- considering among other things flows of goods, money, people, information and technology. Papers may assess the impact of globalization on various regions of...