The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective...

Conference themes: - internationalization of firms in Visegrad countries V4 (CZ, HU, SK, PL) - international entrepreneurship in Visegrad countries - foreign direct investment in Visegrad countries - international business in in Visegrad countries and its specifics - international strategies of...