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Topics: theoretical and empirical research;, action research; the use of qualitative and quantitative research methods; developing research proposals; getting academic papers accepted by journals; research design; research protocols; research ethics.
Persistent link: https://www.econbiz.de/10005873691
Papers addressing the issue of innovation and the management of innovation are welcome. In particular we invite papers that engage with the fascination contemporary academics seem to have for the ‘new’: new knowledge, new products, new services, new ventures and even the ‘new economy.’
Persistent link: https://www.econbiz.de/10005872545
“Knowledge Management”, “eGovernment”, “Business Intelligence”, “Balance Scorecards”, “CRM”, “CSR”, "ANT", "neo- institutionalism". What are these: passing fads or future institutions? Paradigm shifts or variations on universal themes? Where do they come from: Management...
Persistent link: https://www.econbiz.de/10005871889
The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...
Persistent link: https://www.econbiz.de/10005871793
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