Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

V Międzynarodowa Konferencja Naukowa z cyklu:: ROZWÓJ SPOŁECZNO-GOSPODARCZY W TEORIACH EKONOMICZNYCH NA TEMAT: ANATOMIA KRYZYSU. Topics: 1. Philosophy of crisis. 2. Paradigms of crises. 3. Crisis of values - crisis of trust. 4. Functioning of socio-economic systems. 5. Institutional sources...

Celem konferencji jest stworzenie możliwości przedyskutowania zagadnień dotyczących produktywności gospodarki, jej uwarunkowań i determinant, zarówno w kontekście gospodarki polskiej, jak i w szerszej perspektywie Europy i świata. Biorąc pod uwagę zakres merytoryczny konferencji,...

Panel I - What kind of political integration might revitalise the European project? How to solve Dani Rodrik’s “fundamental political trilemma” in the European context? Panel II - The growing role of the CEE in the EU Panel III - The CEE countries’ choices – reassessing the value of...

In response to these challenges, the conference will explore issues such as: - The impact of the Internet and the role of the Relationship Manager - Choosing the right value proposition and quality of service for HNWI clients - Determining the most effective customer acquisition and loyalty...

The main purpose of the conference is an outlook on possibilities of restructuring activities usage as well as entrepreneurship behaviours in the process of creation the global competitiveness of an enterprise and follow up chances created by globalization processes and progressive influence of...