The conference committee welcomes contributions on a wide array of topics using a range of scholarly approaches including theoretical and empirical papers employing qualitative, quantitative and critical methods. Key Topics: - Social media in business, - Social media in education, - Social media...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

Conference sections: - Business and Finances - Economics and Financial Systems - Public Economy and International Relations

Conference Theme – “Marketing in Transition: Scarcity, Globalism, and Sustainability” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Entrepreneurship and Small Business; Environmental Issues in Marketing; Excellence in Marketing...