The theme is "Marketing and Management in the Digital Age". Machine Learning, Deep Learning, IoT, Blockchain, VR, Online Crowdfunding and Digital Currency are the highlights in the conference this year.

Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

The theme of the conference is Globalization 2.0: China and the World Market. Leaders from academia, industry, and government are invited to gather in Guangzhou. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases....

The 16th International Conference of the SGBED invites conceptual and empirical research papers, case studies and applications, and panel proposals on, but not limited to the following topics: - Looking Southwards: Multilateralism, Trade Agreements & Conflicts - Emerging Markets, Competitiveness...

This year’s topic of “People in economics - decisions, behavior and normative models“ was chosen to inspire a debate on the role of people in the design of formal models in economics and finance, in the building of economical and managerial theory and its verification and in the practical...

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

TOPICS: - International and Cross-Cultural Marketing - City and Regional Marketing - Network Marketing and Social Media Communication - Services Marketing - Relationship Marketing and Customer Relationship Management - Promotion, Personal Selling and Marketing Communications - Logistics and...

We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Topics: 1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing 4. Product and Brand Management 5....

Topics: 1. Strategy (New Theory, Method, Technology of Strategy; Strategic Management Tools and Application Analysis; Strategic Risk Management; Global Strategy and Local Risk; Strategic Leadership; Regional Economic Strategy and Sustainable Development; Traditional Chinese Thought and Strategic...