We seek contributions addressing issues related to the economic, political and socio-cultural dimensions of creativity and encourage a variety of approaches on the matter. Topics: Creativity and class; Peer production, cinema and music; Media piracy; Self-media production and social media...

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...

In response to these challenges, the conference will explore issues such as: - The impact of the Internet and the role of the Relationship Manager - Choosing the right value proposition and quality of service for HNWI clients - Determining the most effective customer acquisition and loyalty...

2 October 2008, Pre-conference - DIJ Forum:The Silver Market Phenomenon: A German-Japanese Perspective This first-ever global forum unlocks the secrets of the silver market phenomenon and focuses on innovation, product and service development, technology management, marketing and business models...