Area of Interests: Advanced Research in Tourism and Hospitality; Eco Tourism; Medical Tourism; Film and Drama Tourism; Sustainable Tourism; Tourism Planning and Policy; Community Based Tourism; Service Quality Management; MICE; Logistics; Supply Chain Management; Hotel Management; Restaurant...

The aims of APTA are to facilitate quality tourism and hospitality research, especially, in Asia-Pacific area, to share research achievements and to exchange ideas between academics and their counterparts in the business world.

The theme of APTA 2010 addresses and recognizes a growing and important issue among many regional tourism destinations in the Asia Pacific Region and in all parts of the world : the pressure to compete or collaborate. Sub-themes and other related areas comprising this year's presentation...