2008-09-12–2008-09-14 - Goizueta Business School, Emory University, Atlanta, Georgia (USA) - Goizueta Business School, Emory University; Academy of …
Topics:
• Experiential branding and consumer experience management
• The management of corporate brands and identities in a global marketplace
• Brand equity
• The role of consumer research in corporate marketing
• Digital marketing and the corporation
• Branding in e-commerce
•...