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4th International Colloquium of AM’s Brand, Identity and Corporate Reputation Special Interest Group

2008-09-12–2008-09-14 - Goizueta Business School, Emory University, Atlanta, Georgia (USA) - Goizueta Business School, Emory University; Academy of …

Topics: • Experiential branding and consumer experience management • The management of corporate brands and identities in a global marketplace • Brand equity • The role of consumer research in corporate marketing • Digital marketing and the corporation • Branding in e-commerce •...

Persistent link: https://www.econbiz.de/10005874609

2005 INFORMS Marketing Science Conference

2005-06-16–2005-06-18 - Atlanta, Georgia (USA) - Goizueta Business School, Emory University in Atlanta, …

The website is no longer available.

Persistent link: https://www.econbiz.de/10005871813

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)