Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

This workshop aims to bring together leading researchers from around the world, young researchers and PhD students in particular from the MENA region. The organizers welcome papers on analysis at the firm level of issues including firm heterogeneity in developing countries, gains from trade,...