The 2006 North American Conference of the Association for Consumer Research will be held at the Renaissance Orlando Resort at Seaworld in Orlando, Florida, from Thursday September 28 through Sunday October 1, 2006. As in past years, the conference will provide a multi-topical forum for scholarly...

The conference focuses on the Consumer Culture Theory Approach explicated by Eric Arnould and Craig Thompson in the March, 2005 issue of the Journal of Consumer Research. Qualitative, interpretive, ethnographic, videographic, netnographic, poetic, and phenomenological consumer research is sought.