Event Highlights: - Learn what authentic Executive S&OP is and how it works - Learn how to assess gaps between your company’s current performance and how Executive S&OP is used by “best practice” companies - How S&OP enhances teamwork among the executive and management teams

Topics of interest include (but are not limited to) the following: advertising financial services, pricing financial service, managing financial services quality, financial services marketing regulations, competitive strategy, promotion-based marketing of financial products, financial services...

Topics: - Consumer and Shopper Behavior - Customer Service and Satisfaction - Multichannel Retailing - Global Retailing - Human Resources Management - Issues in Retailing - Merchandising - Operations Management and Technology - Retailing Education - Retail Promotion - Site Selection and...

Topics: - The Individual Consumer and the Buyer/Seller - Market Research Methods - Marketing/Business Functions Responsible for Delivering Value

Given the theme of the conference of “Portal to the Pacific – Public Policy in the International Arena”, a diversity of public policy topics of relevance to the conference include but are not limited to the following: - Competitive actions, market effects and anti-trust questions -...

The 2006 Workshop will follow a format similar to the first workshop with significant time devoted to discussion and small group interaction. The workshop will be led by distinguished researchers presenting their relevant research. Participants will have the opportunity to interact with these...

The term "Revolution" is not chosen lightly – it is clear that the role of marketing in both the firm and in society is in a period of substantial change. This change is being driven by many factors, not the least of which are technology, accelerating capabilities to react to consumer...

This conference is open to participation from a variety of audiences, including academicians from marketing, psychology, advertising, communications, and consumer economics. In addition, practitioners in or serving the retailing industry (such as promotional and/or advertising agencies) are...

WORKSHOP I: “How to Use Lean and Practical Approaches to Business Forecasting” WORKSHOP II: “How to Establish an Effective Sales & Operations Planning or Sales, Inventory & Operations Planning (S&OP/SIOP)” WORKSHOP III: “How One-Number Forecasting Affects Enterprise Resource Planning...

The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference on February 9-13. The SCP conference provides a relatively intimate forum, with opportunities for a high level of interaction among participants interested in the integration of psychology and consumer...