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Event Highlights: - Learn how to design a forecasting process - Learn how to measure forecasting performance - Learn how to prepare forecasts using different models and techniques - Learn how collaborative efforts, (CPFR & S&OP) improve the quality of forecasts - Learn how to use forecasts to...
Persistent link: https://www.econbiz.de/10005874784
Topics: - Understanding Customer Choices - Metrics & Marketing Strategy - New Product Innovations - Maximizing Brand Performance - Competitive Marketing Strategies - Marketplace Impact
Persistent link: https://www.econbiz.de/10005874536
APEE invites papers on any topic; some sessions, however, will be devoted to this year's theme: “Regulation, Technology and Markets.”
Persistent link: https://www.econbiz.de/10005874296
Topic: any aspect of advertising (theoretical, practical, methodological, empirical, or philosophical)
Persistent link: https://www.econbiz.de/10005874537
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