Conference Tracks: - Advertising, Promotion and Marketing Communications - Business-to-Business Marketing and Networks - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in Emerging and Transition Economies - Marketing of Public...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The 2006 Workshop will follow a format similar to the first workshop with significant time devoted to discussion and small group interaction. The workshop will be led by distinguished researchers presenting their relevant research. Participants will have the opportunity to interact with these...