Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...

Marketing practices help create and deliver value-packed and meaningful customer experiences that last on as memories. The marketing scholars of AMS undertake cutting edge research that helps in understanding and providing guidance into creating such experiences. Previous conferences presented...

Marketing is ubiquitous; it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America...

The theme of the conference is "Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era" We invite scholars across all of the disciplines within marketing to submit their novel ideas, their research results, and their refinements of current ideas, as well as their suggestions for...

We invite scholars across all of the disciplines within marketing to submit their new ideas, their research results, and their repolishings of good existing ideas, as well as their ideas for special sessions that have direct or tangential connection to the conference theme. Also, we welcome...

Conference Theme: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… We invite scholars across all of the disciplines within marketing to submit their theoretical constructs and/or research results or ideas for special sessions that have direct or tangential connection...