Conference Tracks: - Advertising, Promotion and Marketing Communications - Business-to-Business Marketing and Networks - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in Emerging and Transition Economies - Marketing of Public...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Event Highlights: - Learn how to design a forecasting process - Learn how to measure forecasting performance - Learn how to prepare forecasts using different models and techniques - Learn how collaborative efforts, (CPFR & S&OP) improve the quality of forecasts - Learn how to use forecasts to...

WORKSHOP I: “How to Use Lean and Practical Approaches to Business Forecasting” WORKSHOP II: “How to Establish an Effective Sales & Operations Planning or Sales, Inventory & Operations Planning (S&OP/SIOP)” WORKSHOP III: “How One-Number Forecasting Affects Enterprise Resource Planning...