Der zweitägige Workshop «How to Design High Performance Institutions» gibt einen Einblick in die Rolle des menschlichen Verhaltens in Wirtschaft, Politik und Unternehmen. Dank Impulsreferaten der führenden Verhaltensökonomen – Ernst Fehr, Roberto Webers, Matthias Sutter, Armin Falk,...

The European Marketing and Sales Conference presents and analyses new and relevant marketing trends and concepts. The conference offers an overview providing practice-oriented know-how for the marketing of tomorrow.

Key questions: - What are «Nouveaux Niches»? - How do the new niche markets function? - What opportunities is this trend creating? - Where is new market potential emerging? - In what ways is brand communication changing? - How do customers make decisions and behave in the niche economy?