Research papers, observations and findings are invited from researchers and practicing professionals from diverse applications of human factors. Papers based on current research work done in Ergonomics and its benefits that share excellence in innovation and usability in product development will...

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Theme of the conference: Social Relations in turbulent times Economic and social crisis in these turbulent times challenges both our sociological skills and our imagination. Since its beginnings as a scientific discipline, sociology has sought answers to the social questions that arise in...

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and...

The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes (e.g., Social Network models, Bayesian learning, dynamic structural models, Hidden Markov models, time-series approaches, dynamic competitive games, dynamics in consumer learning, brand and corporate...

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

We welcome contributions from theorists and empiricists alike who are interested in broadening our understanding of the economics of welfare which continues to flourish. Following work by Sen, Stiglitz and others that has helped to bring about the Sarkozy Report, the EU’s Beyond GDP memorandum...