The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The second edition of the EMAC regional Conference aims to continue the initiative started a few years ago by a group of academics interested in developing marketing research in the Central and Eastern Europe. Nevertheless the EMAC regional Conference wants to attract especially researchers...

The Conference will explore the following: - Fairness at the workplace after the crisis - Decent working conditions: regulation's dispensable ideal? - Wages, inequality and economic growth - Enforcing Decent Work Researchers from all regions and from a range of disciplines including law,...

Unternehmen verlieren die Kontrolle über ihre Kommunikation, Konsumenten über ihr Budget, Politiker die Kontrolle über ihr Land, Bürger über ihr Leben. Vor kurzem noch klärte Geld fast alle Machtfragen. Doch wo das Geld ausgeht, beginnen wieder Verteilkämpfe. Die Wirkung der sanften...